The value and success of outdoor advertising in the UK continues to grow in tandem with road use, but the immediacy, value and efficiency of board-advertising is changing dramatically in-line with technology. Green Rhubarb has been established to provide UK retailers and landlords with access to state-of-the-art boarding and a dedicated planning agency that caters not only to the commercial interests of companies and consumers, but the ecological, regulatory and social-impact needs of residents and road-users.
Green Rhubarb has been created by experienced land-developers and lawyers with the necessary expertise to make electronic boarding work for local authorities and landlords. Our knowledge of the legislative and regulatory framework gives us a significant advantage, therefore, that facilitates best-fit outcomes for owners and users alike.
We are driven by the desire to reform an industry that has been dominated for years by off-line advertising, and our national programme of site-development for 2023-2024 will operate in accordance with the company’s unique Code of Ethics, which embraces everything from the use of 100% renewable electricity, A.I. tech programming (that allows our boarding to respond to light and weather conditions, local on-off operational requirements and advertising-product sensitivities) and a tree-planting scheme in association with The Heart of England Forest.
Road-use in Britain
Outdoor Advertising
Digital media was first introduced to roadside locations in 2007, since when electronic displays have become increasingly common in city centres. Until recently, however, digital media has been unreliable, costly to install and operate and often unattractive. It has been harder still to ensure that displays cause minimal disruption for road users and local residents – while at the same time providing a valuable resource for companies and consumers wishing to take advantage of the growing weight of traffic, diminishing road speeds, increased congestion and heavily restricted routes of legal access by advertisers to drivers and passengers.
Our cutting-edge technology allows us to control the content, brightness and on-off operation of every site remotely, and because we are working closely with the Highways Agency to make our boarding available during emergencies – and much more efficiently and effectively than the current network of motorway information panels – our boards will operate as a network of communication portals to assist road-users when unreported accidents and congestion cause routinely the greatest misery and chaos.
Green Rhubarb is at the forefront of the development of digital media asset installation and management – at a time when online advertising is barely available to road-users. Media buyers are live to the challenges of communicating with the tens of millions of drivers who can be contacted only by radio or by outdoor advertising. Our expertise in planning law and process gives us an enormous advantage when determining and facilitating the value of media assets for landowners. With the increasing sophistication of the outdoor media sector, our knowledge of the market and its regulation means we are well-placed to help landowners and agents form a detailed understanding of how the process of planning and installation can optimise land-value in clever, discreet and valuable ways.
One more thing, because we are aware that most companies offering to “assist” landowners with applications for boarding have the cheek to charge for their services it’s important landowners understand that Green Rhubarb doesn’t charge its clients – for anything. We are here to help landowners capitalise their assets, while providing a quality service to advertisers and consumers.
Media assets represent a meaningful opportunity for year-on-year income. Landowners are often unaware of the revenue opportunities that digital media can now provide.
The Heart of England Forest owns and manages woodland stretching across Arden and the Vale of Evesham – a region otherwise dense with cities, towns and industry. The charity is committed to creating public places in which people can experience the uniquely calming pleasure of woodland, particularly for those living in cities. The UK has significantly less tree cover than many other European countries, so Heart of England’s growing portfolio of 4000 acres and 1.8 million trees makes a meaningful and lasting contribution to the country’s arboreal culture and the value to be gained by everyone from its preservation.
Green Rhubarb is working closely with Heart of England to support their goal of creating a 30,000 acre forest to benefit the environment, wildlife and people for hundreds of years to come.
Green Rhubarb is a specialist in the creation and leasing of outdoor digital advertising space, committed to harmonious, responsible and effective product installation. We are an ethical company, committed to sustainability and energy conservation as well as the development of cutting-edge technologies that provide best-fit solutions for local communities, road-users and advertisers.
The Mill
Kingsteignton Road
Newton Abbot
TQ12 2QA
Green Rhubarb has been created by experienced land-developers and lawyers with the necessary expertise to make electronic boarding work for local authorities and landlords.
